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Description
A conversation on how innovation truly happens in an Italian manufacturing SMB. Federico Colonna (Innovation Manager at IVAS), Julian Beccari (Business Development at Arsenalia), and Riccardo Zamana (Head of Digital Manufacturing at Arsenalia) discuss why, in a context of tight margins, expensive energy, and global competition, speed is now the only real competitive advantage, and how IVAS chose to act rather than plan, starting from where innovation immediately impacts the profit and loss statement.
