Description
Discover how Pfizer leverages artificial intelligence to generate insights from feedback collected by Medical Affairs colleagues during their daily interactions. Every day, in over 80 countries, nearly 2,000 colleagues produce more than 1,000 reports based on non-promotional conversations with healthcare professionals. The shift from manual processes to AI has enhanced efficiency and reduced analysis time. Two internal tools developed by Pfizer assess data quality and generate dynamic monthly reports, supporting strategic planning and improving scientific communication.
