Promo Uplift: AI and data for smarter campaigns

May 14, 2025 — 11:30 am - 12:00 pm
Workshop 6

Customer Care Workshop Data management

Description

Can AI optimize ecommerce strategies? Is there a framework that combines marketing data and weather forecasts to measure the impact of promotions?

Alessandro Peron

SDG Group

https://www.linkedin.com/in/alessandro-peron-186119b1/

Martina Senzacqua

Heineken

https://www.linkedin.com/in/martina-senzacqua-a54aa268/

SDG Group

SDG Group is a global consulting firm specialized in Data & Analytics. It transforms business models into data-driven enterprises through advanced expertise and innovative laboratories, developing...

The HEINEKEN Company

HEINEKEN, the most international brewer in the world, is a leader in premium beer and cider. It uses Artificial Intelligence to optimize production, analyze consumer behaviors, and develop...