Beyond Automation: AI as the New Infrastructure for Creativity, Decision-Making, and Competitive Differentiation
May 20, 2026 — 07:45 am - 08:15 amStage 1
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Description
Automation is yesterday’s narrative. This talk introduces AI as an infrastructure for differentiation, where companies redesign how they create knowledge, content, strategies, and services. Elisabetta Rotolo demonstrates how blending AI, creativity, and synthetic production unlocks capabilities no human-only or machine-only system can achieve. For organisations ready to stop optimising and start reinventing.

