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Description
Artificial intelligence is reshaping the way brands are perceived, positioned, and communicated—often without companies even being aware of it. Together with EY Studio+, we will address key topics for brand growth in the age of artificial intelligence: authenticity as the only defense against algorithmic commoditization; human advantage as a source of competitive edge—where the more machines advance, the more the human element matters; monitoring and influencing positioning, and how to govern one’s narrative; and AI product design, focusing on how to build AI products that convey brand authenticity.
EY is a global professional services network providing audit, tax, transaction, and advisory services. It supports businesses and institutions worldwide, helping build trust in capital markets and...
