Book presentation: BOMBER DI LIKE

May 19, 2026 — 02:30 pm - 03:00 pm
Standup Stage 2

Description

Today, talent is no longer enough. If you don’t know how to communicate, you are invisible. “Like Bomber” explores how football has changed in the social media era, where every athlete also plays a match off the pitch: the one of digital reputation. Communication, image, fans, and new opportunities for those who can turn likes into value.