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Description
More and more people discover and choose brands through ChatGPT, Gemini, Perplexity, or AI Overviews—tools that generate narratives that are difficult to control. For this reason, it is essential to understand how AI portrays your brand, and this is where GEO (Generative Engine Optimization) comes into play: the set of strategies used to monitor and guide a brand’s presence across generative engines.
GFT is a pioneer in digital transformation. It leverages cutting-edge technologies to enhance client productivity with intelligent software solutions. The company specializes in digital finance,...
