The AI Challenge: launching a product – that doesn't exist yet – in 18 minutes and 25 second
May 13, 2025 — 11:45 am - 12:15 pmWorkshop 5
Description
A speech that shows, step by step, how Artificial Intelligence can guide us in creating and launching a product: from trend analysis to target definition, from naming to visual prototype, all the way to marketing campaigns. Through a concrete case – a tech lamp – we explore the potential of AI as a creative and operational ally in every phase of the process. A practical and inspirational journey that demonstrates how AI can today become a true accelerator of ideas for those who design, communicate, and sell.
