Pasquale Viscanti and Giacinto Fiore open the seventh edition of AI WEEK

A true competitive arena where top developers and teams compete by creating and testing AI agents in real-world scenarios. It’s not about theory, but performance: agents must solve concrete problems, make autonomous decisions, and demonstrate operational capabilities in real time. A format that combines an Olympic spirit with innovation, showcasing what it truly means to build AI that works.

The future of BI is agentic. In this session, Databreeze will demonstrate how AI Agents, BI as Code and the OpenBI MCP Server are reshaping the way BI is built — and why, without proper governance, they risk amplifying the chaos rather than eliminating it.

Predictive AI is the new frontier of business decision-making. Giochiamo. AI began by building predictive AI models capable of identifying and anticipating behavioral patterns. Starting from experience in the gaming sector—specifically to predict and prevent gambling addiction—it has evolved into marketing tools adaptable across industries, capable of forecasting consumer behavior.

AI is not lacking. Method and priorities are. From “trendy” AI to real impact: a practical and accessible approach to help SMEs identify where AI truly creates value, apply it in a targeted way, and achieve concrete, measurable results.

More and more people discover and choose brands through ChatGPT, Gemini, Perplexity, or AI Overviews—tools that generate narratives that are difficult to control. For this reason, it is essential to understand how AI portrays your brand, and this is where GEO (Generative Engine Optimization) comes into play: the set of strategies used to monitor and guide a brand’s presence across generative engines.

Applying AI in production environments: anomaly detection, energy management, asset performance, perfect batch, and quality prediction are some of the models enabled by the AVEVA platform, which collects and organizes asset and process data into a centralized solution configurable by operational staff.

Dashboards are disappearing. The future of human–machine interaction is conversational, and we are building it now. In this talk, we present Spoki’s new technology that translates natural language directly into automations, alerts, and complex marketing campaigns—without manual configuration. We show how we addressed the engineering challenges behind conversational state management, transforming business into a “living” entity capable of triggering entire workflows through a simple WhatsApp chat. All of this translates into one clear outcome: a messaging app that becomes the operational interface of an entire company, where technical complexity is abstracted by AI to make execution immediate and accessible to everyone.

Processes that never stall. Exceptions handled autonomously. Teams free to focus on what creates value. This is what happens when ServiceNow’s Autonomous Workforce comes into play. AI specialists solve problems end-to-end, learning from every interaction. Growing volume, consistent quality, governance integrated from day one. Working less and producing more is not a paradox. It’s the new standard.

How far can organizations scale AI automation without exceeding the limits of governance, control, and sustainability? In the AI-driven era, true innovation comes from deeply understanding business needs and processes to build fast, modular, and scalable solutions. Strong governance over costs, security, and management ensures growth without sacrificing reliability, preventing today’s AI innovation from becoming tomorrow’s uncontrolled complexity.

As artificial intelligence becomes ubiquitous, leaders and organisations are no longer constrained by a technology gap, but by an imagination gap. Tools are evolving faster than our ability to rethink how we orient collective action, make decisions, and create value alongside machines. In this talk, Henri Allegra proposes a radical shift in perspective: the real challenge of AI is not adoption, but a transformation in the way we think. He introduces hybrid intelligence as a core leadership capability: the intentional integration of human insight, judgment, and values with machine reasoning. Used this way, AI becomes a metacognitive partner, making leaders aware of how they think, not only of what they decide. Leaders will be challenged to unlearn automation-era reflexes and relearn leadership from scratch in an AI-native world. The promise is a deeper human transformation: expanded imagination, renewed agency, and more responsible, innovative organisations in the age of hybrid intelligence

What if every platform felt like one? Discover how myMeta’s AI-powered overlay unifies fragmented user experiences into a single, adaptive interface. Join our CEO for a live demo where intelligence sits above systems, transforming how users interact, decide, and act.

An artificial intelligence project told from the field. In this three-voice session, DHL will bring the business and operational perspective, Adiacent will illustrate the role of project governance, while Websolute will explore the technical execution and integration choices. The talk will follow a clear and practical structure: from the initial problem and the limitations of traditional models, to the changes introduced by AI and the impacts achieved. A session designed for those who want to understand how AI becomes a real operational lever when strategy, governance, and technology work in coordination.

Customers expect interactions that are relevant, timely, and empathetic across every channel and touchpoint. This session explores how Genesys Personalize uses real-time data and AI to dynamically adapt customer interactions. By combining event-driven data, intent understanding, and predictive engagement, organizations can route customers intelligently, anticipate needs, and recommend the next best action in the moment. The focus is on how personalization powered by AI builds trust, improves engagement, and creates experiences that feel both human and context-aware at scale.

How to deploy AI and computer vision models in production to connect claims over time and generate verifiable evidence. With Visada, images once treated as attachments become structured, searchable data powering scalable fraud detection systems.

GFT’s presentation showcases how enterprise AI moves from productivity gains to full-scale transformation. Through real client examples, it demonstrates measurable ROI across SDLC, business processes, and large modernization programs, supported by GFT’s Agentic AI Platform and governance model.

While you’re reading these lines, your customers are delegating their purchasing decisions to AI systems like ChatGPT, Gemini, and Claude. And the AI is recommending your competitors. Everything you’ve built on Google and social media risks becoming invisible. Ignoring optimization for the new AI-driven search engines means condemning your brand to total irrelevance—wasting all the investments you’ve made so far. Ale Agostini (CEO of AvantGrade.com and author of Being the Answer) strips away any illusion and delivers the hard truth about GEO AI Search—the new paradigm of search in the age of artificial intelligence. This is a practical session that overturns the status quo and shows you how to make AI cite your company as an authoritative source. By the end, you’ll feel one urgent need: to understand how much your business is losing—and take action fast. What you’ll take away: The invisibility diagnosis: why new AI search engines ignore your brand—and how to reverse the damage to your revenue. The power shift: a strategic roadmap to leverage everything you’ve already built on Google and start appearing in the answers AI shows your potential customers. The verdict (immediate action): a method to ensure maximum accuracy and presence of your brand identity in AI, through real-time testing of your “Brand AI integrity.”

Turn your data into a competitive advantage. With Optimus, you optimize agents within your own context, making even lightweight on-prem models highly effective. Explainable performance, predictable costs, and end-to-end control.

Discover how ALCHEMIX streamlines formulation: hands‑on workflows, features in preview and a live demo. The platform embeds data quality checks, predictive modeling, and optimization into a single AI‑driven environment - enabling minutes‑to‑recipe speed for industrial R&D teams.

Through real-world use cases, Protiviti will show how to transform knowledge of your industry and processes into tailored AI solutions capable of delivering immediate value: new business opportunities, faster and smarter processes, and tangible results from the outset. We bring innovation where it truly makes a difference!

60% of operational time is lost on processes that AI could handle on its own. Work remains slow, and this is not an IT problem, but a business one. In 20 minutes, through live demos and real-world cases, we show how SMEs and enterprise organizations have solved these challenges with Deepser, the Italian AI-powered Service Management platform.

Selling in the Age of AI is the talk where I share the sales methodologies that have proven most effective in managing over 500 salespeople across dozens of different industries. I will cover processes, control, and performance, and how to use artificial intelligence to analyze deals, train teams, and maximize commercial results in a measurable and scalable way.

The Omnyscient platform (based on AWS) provides a deep search capability built on a highly innovative approach that automatically aggregates information from external sources, scientific publications, LinkedIn, industry news, CVs, and more, and combines it with CRM data to generate structured, up-to-date customer profiles.

Talk to your data the way you talk to your assistant: ask questions and receive statistical answers and intelligent insights. This is Data2Pocket—unlimited power for expert users, and ready-to-use simplicity for those who don’t yet know what to ask. It enables centrally defined questions to be delivered directly to users via push notifications on WhatsApp or a mobile app.

Explore how to govern, monitor, and make AI sustainable in real-world organizations. A practical session to understand how to move from pilot projects to production-ready, truly reliable AI systems.

AI projects do not fail due to a lack of technology, but because of a lack of culture, skills, and engagement. In this session, Roberta Russo shows how to drive AI adoption by putting people at the center and building conscious digital leadership. With concrete examples and immediately applicable strategies.

When factories first gained access to electricity, for decades they simply replaced the steam engine with a dynamo—same factory, same layouts, same belts. Productivity didn’t move. The real leap came only when a new generation of entrepreneurs had the courage to tear down the factory and rebuild it from scratch around the electric motor. Today, with artificial intelligence, we are in the dynamo phase. Companies buy copilots and layer them onto unchanged processes: AI summarizes, generates drafts, answers questions. Useful—but it’s not transformation, it’s cosmetic automation. The real discontinuity has a name: moving from co-pilot to co-thinker. Not a faster assistant, but a system that enters the decision-making process, understands context, reasons about implications, and raises risks no one in the room is considering. This will be illustrated through a case every company knows: a strategic procurement. A multi-million contract, eleven months of negotiation, thirty people at the table—and a liability clause hidden on page 47 that none of the thirty noticed. The co-thinker did. We will see how, concretely: specialized agents, structured organizational memory, and a workflow where AI doesn’t assist the team but thinks alongside the team. Those leaving this talk will have a framework to understand whether their company is using AI like a dynamo—and what it takes to rebuild the factory.

Are you using AI to save time or to build the future? AI is not just for automating processes: it’s a growth multiplier. While many use it to handle repetitive tasks, the winners engineer it to create Growth Loops. It’s time to stop executing and start orchestrating.

The value of AI applications in the industry comes from large scale people adoption: ALCHEMIX is now ready to accelerate AI‑driven formulation across sectors. Discover how ALCHEMIX turns experiments into data‑driven R&D digitization.

AI is moving beyond static models and one-off evaluations into systems that continuously adapt, learn, and operate autonomously, often inside real environments, not just test datasets. Most teams still rely on benchmark-driven evaluation, which is useful, but increasingly misleading. It tells you how a model performs at a single point in time, not how it behaves once it’s deployed and interacting in real environments. And that’s the problem: the environment itself changes, adapts, and evolves, so AI must operate in a world that never stands still.

AI enables a new approach to Risk Management across industries. It is not only a powerful tool for the accurate identification and quantification of risk factors, but also allows for granular, real-time monitoring. In a context where resilience is a regulatory priority, risk evolves from a control function into a strategic and competitive lever.

From automating conversational flows to real-time interaction analysis, Base Digitale brings AI into Customer Experience in a concrete and measurable way. With a constraint that is also our advantage: the entire process is managed internally. No external dependencies, no compromises.

Delivering great customer experiences is not a one-time effort, but a continuous optimization process. This session focuses on how Genesys Optimize enables organizations to monitor performance, anticipate demand, and continuously refine customer journeys using AI-driven insights. By combining journey visibility, conversational analytics, predictive forecasting, and intelligent routing, businesses can identify friction points and improve experiences in a data-driven way. The session highlights how a single, integrated platform allows teams to move from reactive analysis to proactive optimization, ensuring customer journeys evolve as expectations and conditions change.

AI is evolving faster than companies are able to adopt it. This session explores the relationship between AI and humanity, the main friction factors in adoption, and the gap between announcements and real integration, showing how infrastructure and architecture are now the real keys to scaling AI.

AI is maneuvering satellites, monitoring the planet from orbit, and making autonomous decisions in deep space. The Liability Convention is 50 years old, the EU AI Act stops at the atmosphere, and the proposed EU Space Act does not mention AI. No regulation has been designed to govern intelligent machines beyond Earth. Who will fill the gap?

The AI market is growing rapidly, but adoption in business processes remains complex. Heterogeneous data and unstructured documents limit the effectiveness of GenAI and agents: value is created when technology adapts to the company’s operational context, not the other way around.

Like a well-crafted playlist, the automation of the future starts, flows, and keeps things moving. But if no one takes care of it, it loops endlessly and loses its meaning. The marketer’s role? To stay firmly at the console, set the tempo, guide the tools, and read the audience in order to change the rhythm when needed.

Today’s software is like old phones: rigid, fragmented, and limited. The smartphone changed everything for people. Now the same thing is happening in companies: the operating system of processes is emerging. And after that, there’s no going back.

Data, models, agents, and robots converge within a single architecture. The talk explores a unified platform that combines data ingestion, semantic retrieval, LLM reasoning, and agent orchestration to execute enterprise workflows in a scalable, observable, and governable way.

Document Intelligence transforms heterogeneous content into structured, actionable data: an AI suite that understands, organizes, and integrates information into business workflows, enabling greater efficiency, reliable data, and faster decision-making—from compliance to finance.

The adoption of AI is primarily a human challenge. Slash develops critical thinking, collaboration, decision-making, and awareness, showing how these skills can be measured and activated through hands-on experiences that go beyond traditional training.

A live challenge where creativity and artificial intelligence come together. Participants compete by generating images in real time from a prompt, with only a few seconds to turn an idea into something surprising. It’s not about who writes better, but who has the strongest vision: a mix of performance, design, and entertainment that turns prompting into a true art form.

How is the web experience truly changing in the age of AI agents? In this talk, Fincantieri and Spindox will share the story behind CaptAIn, a project that transforms the corporate website into a dynamic, conversational ecosystem. A journey through vision, courage, and technical challenges—where there are no best practices to follow, only new paths to explore.

Oltre i modelli tradizionali: Smile.CX introduce un ecosistema fluido di intelligenze connesse. Un framework tecnologico e metodologico dove l'AI Supervised trasforma il contact center in un AI Operation Center, che unifica persone, AI, processi e metriche in un’unica piattaforma evolutiva.

Most AI builders stop at the demo. See how Softr's AI Co-Builder generates a business app from a prompt, with the database and business logic already connected, secure, and ready for real users. Then see how switching between AI and visual editing gives you full control — no developers needed.

UiPath orchestrates humans, AI agents, and digital systems into intelligent workflows. It monitors performance in real time, identifies bottlenecks, and optimizes efficiency. It seamlessly integrates any AI technology into business processes, making it operational with full governance and control.

When agents proliferate beyond governance.

In today’s marketing automation, “management” is outdated: we are in the era of execution. Thanks to AI agents, you no longer have to play solo—you can lead your band and speed up the rhythm! Discover how to create, experiment, and get your hands dirty in the best way with the support of Magnews.

MEETUP Women in AI is a networking and discussion event dedicated to professionals, researchers, and enthusiasts in the field of artificial intelligence. The initiative aims to highlight and empower the role of women in the AI sector, fostering the sharing of experiences, skills, and growth opportunities.

Strategic autonomy is becoming a key challenge for businesses. But digital sovereignty requires more than just technology: it includes proprietary AI, trustworthy data, and clear, binding rules. As a Japanese-German company, we know how to combine innovative AI solutions with clear rules, data integrity, and accountability.

The session, led by a certified and specialized yoga instructor, guides participants through movement, breathing, and relaxation exercises to promote physical and mental well-being.