Who killed AI? How we moved from automation to superpowers — and what we learned along the way.

May 20, 2026 — 10:30 am - 10:45 am
Main Stage

Description

Almost two human years invested in AI. Chatbots, agents, concierge systems, automations. Our people were still messaging each other on Teams.This is not a failure story — it is the starting point of a real transformation.In a 12-minute main stage talk, I will share the journey Impresoft followed to become an AI First, Human-led organization: from a fundamental mistake — giving AI to processes instead of people — to the pivot moment, and finally to concrete results. Not just doing things faster, but doing things we could not do before: an MBO system redesigned and deployed in production in four weeks, sales teams delivering sector analyses that previously required a consultant, developers solving problems that once required a senior architect.The common thread is one: if you stop at automation, you are killing AI. Real AI does not just speed up work — it changes what is possible.Three concrete takeaways to bring home. And an invitation: join the AI Compass Club, Impresoft’s initiative to support Italian SMEs on the same journey — with replicable projects, real skills, and true partnerships.Useful AI is not an idea. It is daily practice. And it is already here. In 12 minutes on the main stage, I will share the concrete journey we followed to turn intent into results — from increasing internal productivity, to accelerating R&D, to the external services we now deliver to clients. I won’t talk about utopias: I will present architectural choices, targeted experimentation approaches, and operational integrations that generate measurable value. The message is simple and provocative: useful AI is not an idea, it’s daily practice. And it is a transformative practice, starting with SMEs.
Impresoft

IMPRESOFT 4WARD

Impresoft 4ward is an Italian leader in AI, Cloud, Cybersecurity, and Digital Workplace solutions, internationally awarded for technological innovation.