My Name Is Roberto, and AI Says I’m Dead: A Journey Through the Hallucinations Redefining Marketing
May 20, 2026 — 09:30 am - 10:00 amAI Play Stage
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Description
Your customers are no longer searching on Google: they’re asking ChatGPT, Gemini, and Perplexity. And when AI talks about your company, it often makes things up: it confuses your products, mentions incorrect prices, or even replaces you with a competitor. Leave this talk with a clear understanding of what’s happening to your brand inside generative search engines — and where to start to take control of your presence.

