My Name Is Roberto, and AI Says I’m Dead: A Journey Through the Hallucinations Redefining Marketing

May 20, 202609:30 am - 10:00 am
AI Play Stage

Description

Your customers are no longer searching on Google: they’re asking ChatGPT, Gemini, and Perplexity. And when AI talks about your company, it often makes things up: it confuses your products, mentions incorrect prices, or even replaces you with a competitor. Leave this talk with a clear understanding of what’s happening to your brand inside generative search engines — and where to start to take control of your presence.