Awareness and Consideration in the Age of Generative AI Strategy and processes to manage and shape brand relevance across Large Language Models like ChatGPT

May 20, 2026 — 09:00 am - 09:30 am
Standup Stage 2

Standup

Description

AI answer engines are rewriting the Awareness and Consideration stages of the customer journey. For brands, this means losing control of demand before it even reaches their digital assets. This session presents multi-model data, frameworks, and operational methods to manage relevance in the age of Large Language Models.
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FORTOP

We are a marketing consulting agency, and for over 10 years we have supported our clients in identifying their strategic business needs, defining the brand territories to own, and governing and...