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Description
Dr. Vranjes Firenze is a Florentine luxury maison that, for over 40 years, has been creating unique and distinctive fragrances for both home and personal use: a brand present in over 75 countries and, since 2024, part of the L’Occitane Group, a pioneer in the beauty and sustainable wellness industry.
Together with its partner Arsenalia, it has chosen Salesforce Agentforce with the aim of delivering a unique relational and digital customer experience.
An AI agent that not only manages orders, shipments, and returns, but also suggests fragrances and pairings, evoking the beauty of olfactory notes.
Telling the story of scents and multisensory experiences through AI: a fascinating challenge discussed by Barbara Del Neri and Roberto Scanu together with Lucia Chiodin.
Arsenalia supports businesses in integrating artificial intelligence to improve business processes. Offering strategic consulting and digital transformation solutions, the company optimizes...
Vranjes Firenze expresses the soul of Florence through fragrances that blend art, elegance and craftsmanship. Since 1983 it creates iconic scents for home and personal care. Now part of the...
