MAaaP: Marketing Automation as a Playlist
May 19, 2026 — 01:00 pm - 01:15 pmMain Stage
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Description
Like a well-crafted playlist, the automation of the future starts, flows, and keeps things moving. But if no one takes care of it, it loops endlessly and loses its meaning. The marketer’s role? To stay firmly at the console, set the tempo, guide the tools, and read the audience in order to change the rhythm when needed.

