"AI-First Paid Social: the Substance Beneath the Surface". The Architecture Behind a 25% CAC Reduction Across Major Global Markets.

May 19, 2026 — 09:15 am - 09:45 am
Standup Stage 3

Standup

Description

Most AI projects show the surface. Digital Pills shows what’s underneath: the data, the MCP architecture, and the work that never appears in a demo. Real case: HelloFresh, 30 markets, €100M+ spent on Meta. –24% CAC, configuration errors reduced from 20% to under 1%, and campaign launch times cut from 3 hours to 5 minutes.

Gabriele Bruno Franco

Digital Pills
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DIGITAL PILLS

Digital Pills is a Data Insight Company that supports the growth of digital businesses by promoting a data-driven culture. The company works alongside organizations to define effective strategies,...