From interaction to understanding: how AI is redefining the customer experience in banking

May 20, 202612:45 pm - 01:15 pm
Stage 3

Description

Artificial intelligence is transforming the way users interact with digital services, enabling a shift from reactive interfaces to systems capable of understanding context, anticipating needs, and guiding decisions. Through the joint perspective of HYPE (Banca Sella) and NTT DATA, this talk explores what it means today to design and deploy AI customer-facing solutions in a banking environment, combining real-world experience, architectural choices, and organizational transformation. Acting now is essential: in the coming years, these capabilities will quickly become the new standard.

Banca Sella

Banca Sella is the commercial bank of the Sella Group, founded in 1886. It is recognized for excellence in payments, e-commerce and private banking, with a strong focus on innovation and the...
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NTT DATA

NTT DATA is an innovative company in IT and business services. It supports client transformation through consulting, industry solutions, business process services, digitalization, IT modernization,...